“ Dharma is more than a brand, it is a movement. Our mission is to enable 
everyone to forge a personal connection and cultivate their unique identity. 
We strive to inspire self-expression, fostering a community where the journey 
of each individual towards self-love is celebrated. Dharma is not simply 
clothing; it is a tool for connection and change. We embrace both inner 
warmth and life’s storms, making each acquisition a ritual and an experience”
In crafting the branding for Dharma, I centered on embodying the brand's ethos: to empower individuals in forging personal connections and nurturing their distinct identities. I developed a unique typography for the logo and curated a color palette that evokes a contemporary sense of tranquility and personal growth.
Typefaces
Logo Variations
Logo Variation
Logo Variation
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