The goal was to reimagine the entire experience to resonate with the reader and fulfill the goals of the organization.
Original Newsletter Pages
Given our location in Miami, I aimed to infuse the redesigned newsletter with a sense of cleanliness and vibrancy, mirroring the city's dynamic atmosphere.
This led to the adoption of a completely new color palette distinct from the original print, intended to draw viewers' attention to the magazine.
The choice was driven by a desire to reflect Miami's contemporary essence, showcasing that even in its village-like charm, Miami Shores can still maintain a modern edge.
